Beauty & Style
What are the best beauty and style apps?
HerFound lists 26 beauty and style apps: Yuka, YouCam Nails, YouCam Makeup, Think Dirty, Style DNA, Smart Closet, SkinSort, Pureple, Perfect365, OpenWardrobe, Nailstry, INCI Beauty, HairDiary, Fits, FeelinMySkin, Dressika, CurlyGirl, Charm, Alta Daily, Acloset, Whering, Stylebook, Skin Bliss, OnSkin, Indyx and Cladwell. 20 of 26 have a free version (Yuka, YouCam Makeup, Think Dirty, SkinSort, Pureple, Perfect365, INCI Beauty, HairDiary, Fits, FeelinMySkin, Dressika, CurlyGirl, Charm, Alta Daily, Acloset, Whering, Skin Bliss, OnSkin, Indyx and Cladwell). Yuka, Think Dirty, Smart Closet, SkinSort, FeelinMySkin, CurlyGirl, Whering, Stylebook, Skin Bliss and Indyx say outright that they do not sell personal data. Each fact below comes from the app's own pages, last checked Nov 13, 2026.
Updated . We don't rank by rating or popularity and we don't publish ratings; sponsored listings are labelled.
Beauty and Style Apps compared
- Yuka
- Free version
- Yes
- Paid plan
- From $10/year
- Sells your data?
- No
- Data used for ads?
- —
- Account
- Required
- Data kept
- Company servers
- Platforms
- iOS, Android
- YouCam Nails
- Free version
- —
- Paid plan
- $5.99 to $31.99
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- Optional
- Data kept
- —
- Platforms
- iOS
- YouCam Makeup
- Free version
- Yes
- Paid plan
- $5.99 to $79.99
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- Optional
- Data kept
- —
- Platforms
- iOS, Android
- Think Dirty
- Free version
- Yes
- Paid plan
- $2.99 to $48.99
- Sells your data?
- No
- Data used for ads?
- Yes
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
- Style DNA
- Free version
- —
- Paid plan
- $7.99 to $19.99/month
- Sells your data?
- Not for money
- Data used for ads?
- Yes
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
- Smart Closet
- Free version
- —
- Paid plan
- $2.99
- Sells your data?
- No
- Data used for ads?
- —
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
- SkinSort
- Free version
- Yes
- Paid plan
- $7.99 to $12.99/month, $19.99 to $59.99/year
- Sells your data?
- No
- Data used for ads?
- Yes
- Account
- —
- Data kept
- —
- Platforms
- iOS, Android, Web
- Pureple
- Free version
- Yes
- Paid plan
- $14.99/month
- Sells your data?
- —
- Data used for ads?
- —
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
- Perfect365
- Free version
- Yes
- Paid plan
- $9.99/month
- Sells your data?
- May sell
- Data used for ads?
- Yes
- Account
- —
- Data kept
- —
- Platforms
- iOS, Android, Web
- OpenWardrobe
- Free version
- —
- Paid plan
- $12.99/month
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- —
- Data kept
- —
- Platforms
- iOS, Android
- Nailstry
- Free version
- —
- Paid plan
- —
- Sells your data?
- Not for money
- Data used for ads?
- Yes
- Account
- —
- Data kept
- —
- Platforms
- iOS, Web
- INCI Beauty
- Free version
- Yes
- Paid plan
- $14.99/year
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- Optional
- Data kept
- Device option
- Platforms
- iOS, Android
- HairDiary
- Free version
- Yes
- Paid plan
- $0.99/month
- Sells your data?
- —
- Data used for ads?
- —
- Account
- —
- Data kept
- On your device
- Platforms
- iOS
- Fits
- Free version
- Yes
- Paid plan
- $9.99 to $59.99
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- Required
- Data kept
- Company servers
- Platforms
- iOS, Android
- FeelinMySkin
- Free version
- Yes
- Paid plan
- $4.99 to $8.99/month, $18.99 to $39.99/year
- Sells your data?
- No
- Data used for ads?
- —
- Account
- Required
- Data kept
- —
- Platforms
- iOS, Android
- Dressika
- Free version
- Yes
- Paid plan
- $4.49 to $40.00
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- —
- Data kept
- On your device
- Platforms
- iOS, Android
- CurlyGirl
- Free version
- Yes
- Paid plan
- —
- Sells your data?
- No
- Data used for ads?
- No
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
- Charm
- Free version
- Yes
- Paid plan
- $4.99 to $7.49/month, $29.99 to $44.99/year
- Sells your data?
- —
- Data used for ads?
- —
- Account
- —
- Data kept
- —
- Platforms
- iOS, Android
- Alta Daily
- Free version
- Yes
- Paid plan
- —
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- Required
- Data kept
- Company servers
- Platforms
- iOS, Android, Web
- Acloset
- Free version
- Yes
- Paid plan
- $3.99 to $24.99/month
- Sells your data?
- —
- Data used for ads?
- Yes
- Account
- —
- Data kept
- —
- Platforms
- iOS, Android
- Whering
- Free version
- Yes
- Paid plan
- $0.99 to $49.99
- Sells your data?
- No
- Data used for ads?
- —
- Account
- Required
- Data kept
- Company servers
- Platforms
- iOS, Android
- Stylebook
- Free version
- —
- Paid plan
- $4.99
- Sells your data?
- No
- Data used for ads?
- —
- Account
- —
- Data kept
- Device option
- Platforms
- iOS
- Skin Bliss
- Free version
- Yes
- Paid plan
- $6.99/month or $34.99/year
- Sells your data?
- No
- Data used for ads?
- —
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
- OnSkin
- Free version
- Yes
- Paid plan
- $4.99 to $39.99
- Sells your data?
- Not for money
- Data used for ads?
- Yes
- Account
- —
- Data kept
- —
- Platforms
- iOS, Android
- Indyx
- Free version
- Yes
- Paid plan
- $12.99/month or $74.99/year
- Sells your data?
- No
- Data used for ads?
- —
- Account
- Required
- Data kept
- —
- Platforms
- iOS, Android
- Cladwell
- Free version
- Yes
- Paid plan
- $9.99/month or $79.99/year
- Sells your data?
- Not for money
- Data used for ads?
- Yes
- Account
- —
- Data kept
- Company servers
- Platforms
- iOS, Android
| App | Free version | Paid plan | Sells your data? | Data used for ads? | Account | Data kept | Platforms |
|---|---|---|---|---|---|---|---|
| Yuka | Yes | From $10/year | No | — | Required | Company servers | iOS, Android |
| YouCam Nails | — | $5.99 to $31.99 | — | Yes | Optional | — | iOS |
| YouCam Makeup | Yes | $5.99 to $79.99 | — | Yes | Optional | — | iOS, Android |
| Think Dirty | Yes | $2.99 to $48.99 | No | Yes | — | Company servers | iOS, Android |
| Style DNA | — | $7.99 to $19.99/month | Not for money | Yes | — | Company servers | iOS, Android |
| Smart Closet | — | $2.99 | No | — | — | Company servers | iOS, Android |
| SkinSort | Yes | $7.99 to $12.99/month, $19.99 to $59.99/year | No | Yes | — | — | iOS, Android, Web |
| Pureple | Yes | $14.99/month | — | — | — | Company servers | iOS, Android |
| Perfect365 | Yes | $9.99/month | May sell | Yes | — | — | iOS, Android, Web |
| OpenWardrobe | — | $12.99/month | — | Yes | — | — | iOS, Android |
| Nailstry | — | — | Not for money | Yes | — | — | iOS, Web |
| INCI Beauty | Yes | $14.99/year | — | Yes | Optional | Device option | iOS, Android |
| HairDiary | Yes | $0.99/month | — | — | — | On your device | iOS |
| Fits | Yes | $9.99 to $59.99 | — | Yes | Required | Company servers | iOS, Android |
| FeelinMySkin | Yes | $4.99 to $8.99/month, $18.99 to $39.99/year | No | — | Required | — | iOS, Android |
| Dressika | Yes | $4.49 to $40.00 | — | Yes | — | On your device | iOS, Android |
| CurlyGirl | Yes | — | No | No | — | Company servers | iOS, Android |
| Charm | Yes | $4.99 to $7.49/month, $29.99 to $44.99/year | — | — | — | — | iOS, Android |
| Alta Daily | Yes | — | — | Yes | Required | Company servers | iOS, Android, Web |
| Acloset | Yes | $3.99 to $24.99/month | — | Yes | — | — | iOS, Android |
| Whering | Yes | $0.99 to $49.99 | No | — | Required | Company servers | iOS, Android |
| Stylebook | — | $4.99 | No | — | — | Device option | iOS |
| Skin Bliss | Yes | $6.99/month or $34.99/year | No | — | — | Company servers | iOS, Android |
| OnSkin | Yes | $4.99 to $39.99 | Not for money | Yes | — | — | iOS, Android |
| Indyx | Yes | $12.99/month or $74.99/year | No | — | Required | — | iOS, Android |
| Cladwell | Yes | $9.99/month or $79.99/year | Not for money | Yes | — | Company servers | iOS, Android |
Sources: each app's own privacy policy, help pages and US App Store listing. Open an app to read the exact passage and the date we checked it. “—” means we have not sourced that fact yet. This is what each company states, not an audit of what it does.
All 26 apps
Yuka
A cosmetics and food scanner: scan a barcode to see a product's health score.
YouCam Nails
A virtual nail art studio: design manicures and try polish colours on your own hands.
YouCam Makeup
A virtual makeup try-on app: test makeup, hair colour, hairstyles and nails on your selfies or live camera.
Think Dirty
An ingredient checker app: scan beauty, personal care and household products to see how their ingredients rate.
Style DNA
An AI stylist and colour analysis app: your colours, body type and daily outfits from your closet
Smart Closet
A wardrobe planner app: catalogue your clothes, mix looks, plan outfits by calendar and pack.
SkinSort
A skincare ingredient checker: routine tracker, product comparison and dupe finder
Pureple
A closet organiser and outfit planner: unlimited free items, AI styling, an outfit calendar and packing lists.
Perfect365
A virtual makeup editor for selfies: one-tap looks, custom shades, retouching and hair colour try-on.
OpenWardrobe
A wardrobe organiser and outfit planner: wear tracking, an AI stylist and sharing with friends
Nailstry
A press-on nail shop: measure your nails with your phone camera and order sets that fit.
INCI Beauty
A cosmetics ingredient scanner: check what's in your beauty products, scored out of 20
HairDiary
A hair care journal: log washes, toning, treatments and salon visits and see what works for you.
Fits
An outfit planner and digital closet: swipe outfits together, plan looks on a calendar and get AI styling.
FeelinMySkin
A skincare routine planner: track your products, check ingredients and keep a skin journal.
Dressika
A colour analysis app: find your colour season from a photo, with palettes for clothes, makeup and hair.
CurlyGirl
A wash day tracker for curly hair: log products, techniques and how your hair felt afterwards.
Charm
A skincare routine app: build your routine, get reminders and follow step-by-step home treatments.
Alta Daily
An AI stylist and digital closet: outfits from your own clothes for every day, event or trip.
Acloset
A digital wardrobe app: AI outfit ideas, an outfit calendar, packing lists and virtual try-on from your own closet.
Whering
A digital wardrobe app: catalogue your clothes, plan outfits and see what you really wear.
Stylebook
A closet organiser app for iPhone and iPad: catalogue your clothes, build outfits, plan and pack.
Skin Bliss
A skincare product checker: match scores for your skin profile and help building your routine.
OnSkin
A skincare ingredient checker: scan beauty, hair and household products for a safety score.
Indyx
A wardrobe and outfit planner app: catalogue your closet, plan outfits and book a stylist if you like.
Cladwell
A digital closet and AI stylist: daily outfit ideas from the clothes you already own.
Beauty and Style Apps: common questions
Yuka, YouCam Makeup, Think Dirty, SkinSort, Pureple, Perfect365, INCI Beauty, HairDiary, Fits, FeelinMySkin, Dressika, CurlyGirl, Charm, Alta Daily, Acloset, Whering, Skin Bliss, OnSkin, Indyx and Cladwell have a free version.
Yuka, Think Dirty, Smart Closet, SkinSort, FeelinMySkin, CurlyGirl, Whering, Stylebook, Skin Bliss and Indyx say they do not sell personal data. Style DNA, Nailstry, OnSkin and Cladwell say they do not sell it for money; see each listing for what the policy adds about advertising. Perfect365 says it may sell personal data. This is what each company states in its own policy, not an audit.
YouCam Nails, YouCam Makeup and INCI Beauty can be used without creating an account, according to their own pages.
Yuka, YouCam Makeup, Think Dirty, Style DNA, Smart Closet, SkinSort, Pureple, Perfect365, OpenWardrobe, INCI Beauty, Fits, FeelinMySkin, Dressika, CurlyGirl, Charm, Alta Daily, Acloset, Whering, Skin Bliss, OnSkin, Indyx and Cladwell are on Android. YouCam Nails, Nailstry, HairDiary and Stylebook are not.
Head to head
Alternatives
Free tools
- Bra Size Calculator
- Can I Mix These? Skincare Ingredient Checker
- Hair Developer Calculator
- Hair Growth Calculator
- Hair Porosity Quiz
- Hair Type Quiz
- Nail Salon Cost Calculator
- Nail Shape Quiz
- Press-On Nail Size Calculator
- Ring Size Converter and Calculator
- Skin Cycling Schedule
- Skin Type Quiz
- Skin Undertone Quiz
- Skincare Expiry Checker
- Skincare Routine Order Builder
- Sunscreen Calculator
- Capsule Wardrobe Calculator
- Packing List Generator
- Seasonal Color Analysis Quiz
- Women's Clothing Size Converter