Pureple vs Stylebook: how do they compare?
Pureple and Stylebook are both listed on HerFound, and both carry facts sourced from their own pages. Last checked Nov 13, 2026.
Updated . We don't pick a winner or publish ratings. This sets out what each company says, side by side.
Side by side
 Pureple |  Stylebook | |
|---|---|---|
| What it is | A closet organiser and outfit planner: unlimited free items, AI styling, an outfit calendar and packing lists. | A closet organiser app for iPhone and iPad: catalogue your clothes, build outfits, plan and pack. |
| Price model | Freemium | Paid |
| Platforms | iOS, Android | iOS |
| Free version | There is a free version. | — |
| Paid plan | $14.99/month | $4.99 |
| Selling personal data | — | Says it does not sell personal data. |
| Where your data is kept | Your data is stored on the company's servers. | Offers a mode that keeps your data on your device. |
| Deleting your data | You can delete your data or account from inside the app. | You can delete your data or account from inside the app. |
| Company based in | United States | — |
Sources: each app's own privacy policy, help pages and US App Store listing. Open either app to read the exact passage behind each line and the date we checked it. “—” means we have not sourced that fact yet. This is what each company states, not an audit of what it does.
What Pureple does
People who want to catalogue their clothes and put together outfits from what they already own.
- 📸 Add clothes, shoes, accessories and beauty items by photo or from the web
- 🪄 Whole Closet Scan that picks out several items from one photo
- 👚 Build outfits by hand and save them into lookbooks and capsules
- 🔍 Filter by season, occasion, colour, brand, size and price
- 🤖 AI outfit suggestions, feedback on a look and virtual try-on (Pro)
- 🧳 An outfit calendar, packing lists and cloud sync (Pro)
What Stylebook does
People who want to organise the clothes they already own and plan outfits; a separate Stylebook Men version is offered for men.
- 📸 A virtual closet with photo import and background removal
- 🎨 Outfit collages on a free-form canvas
- 🔀 Outfit Shuffle suggestions from your own closet
- 📅 An outfit calendar to log what you wore and plan ahead
- 🧳 Packing lists worked out from your trip's outfits
- 📊 Style stats: closet counts, colours, most and least worn pieces and cost per wear
- ☁️ iCloud sync between iPhone and iPad, with your data kept private
Pureple vs Stylebook: common questions
Pureple's paid plan is listed at $14.99/month. Stylebook's is listed at $4.99. Prices change and differ by country; each listing shows where and when we read them.
Pureple: your data is stored on the company's servers. Stylebook: offers a mode that keeps your data on your device.