Pureple
A closet organiser and outfit planner: unlimited free items, AI styling, an outfit calendar and packing lists.
3.9· 6,117 ratings on the App StoreQuick facts
- Free version
- Delete your account in the app
From Pureple's own pages, checked . See the sources
What is Pureple?
Pureple helps you see everything you own and turn it into outfits you love 👗👠 Photograph your clothes, shoes, accessories and even beauty items, import them from the web, or scan several pieces from one photo of your closet. Build outfits by hand, save them into lookbooks and filter by season, occasion, colour, brand and size, all free with no item limit. Pureple Pro adds AI outfit ideas, feedback on a look, virtual try-on, an outfit calendar, packing lists and cloud sync ✈️ It's made by Iceclip LLC in California.
Screenshots
Screenshots from the App Store.
Who Pureple is for
People who want to catalogue their clothes and put together outfits from what they already own.
What Pureple does
- Add clothes, shoes, accessories and beauty items by photo or from the web
- Whole Closet Scan that picks out several items from one photo
- Build outfits by hand and save them into lookbooks and capsules
- Filter by season, occasion, colour, brand, size and price
- AI outfit suggestions, feedback on a look and virtual try-on (Pro)
- An outfit calendar, packing lists and cloud sync (Pro)
Pureple pricing
Prices change and differ by country. Each line shows where and when we read it.
- Free version
There is a free version.
AI Style Me suggestions need Pureple Pro.
“Pureple lets you add unlimited wardrobe items and create and save unlimited manual outfits for free on iOS and Android.”
Source: pureple.com · checked Nov 13, 2026
- Paid plan
$14.99/month
Pureple Premium, US App Store description: $6.99 a week, or $89.99 a year after a 7-day free trial. The listing notes prices may vary by region.
“Weekly: $6.99/week Monthly: $14.99/month Yearly: $89.99/year (7-day free trial, then $89.99/year)”
Source: apps.apple.com · checked Nov 13, 2026
Pureple privacy: what the company says about your data
Taken from Pureple's own published pages, with the exact passage each line rests on. This is a summary of what the company states, not an audit of what it does.
- Where your data is kept
Your data is stored on the company's servers.
Firebase is a Google service. The policy says AI chat history is kept on the device.
“Your account information, wardrobe data, and uploaded images are stored in Firebase.”
Source: pureple.com · checked Nov 13, 2026
- Deleting your data
You can delete your data or account from inside the app.
“You may delete your account and all associated data at any time through the app or by contacting us.”
Source: pureple.com · checked Nov 13, 2026
- Company based in
United States
Iceclip LLC; address in Rancho Santa Margarita, California, from the site footer. The terms are governed by California law.
“Rancho Santa Margarita 2131 Elk Street California”
Source: pureple.com · checked Nov 13, 2026
See how every listed app answers these questions in our app privacy data, or put Pureple side by side with another app in the app privacy checker.
HerFound added this listing from public information. Facts aren't founder-confirmed yet. We don't publish ratings of our own; a star rating shown here is Apple's, linked to the App Store. Spotted something wrong? Tell us and we'll fix it. How HerFound compiles listings.
Pureple: common questions
There is a free version. The paid plan is listed at $14.99/month (Pureple Premium, US App Store description: $6.99 a week, or $89.99 a year after a 7-day free trial. The listing notes prices may vary by region). Source: pureple.com, checked Nov 13, 2026.
Your data is stored on the company's servers. Source: pureple.com, checked Nov 13, 2026.
You can delete your data or account from inside the app. Source: pureple.com, checked Nov 13, 2026.
Pureple is available on iOS and Android.
Alternatives to Pureple
Other wardrobe apps on HerFound. Compare all 11 Pureple alternatives.
OpenWardrobe
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Smart Closet
A wardrobe planner app: catalogue your clothes, mix looks, plan outfits by calendar and pack.
Style DNA
An AI stylist and colour analysis app: your colours, body type and daily outfits from your closet
Dressika
A colour analysis app: find your colour season from a photo, with palettes for clothes, makeup and hair.