Style DNA
An AI stylist and colour analysis app: your colours, body type and daily outfits from your closet
4.3· 7,549 ratings on the App StoreQuick facts
- Doesn't sell data for money
- Some data used for ads
- Delete your account in the app
From Style DNA's own pages, checked . See the sources
What is Style DNA?
Style DNA builds your style profile from one selfie 💄 You get a seasonal colour type from a 12-season system with your own palette, a body type guide and a style type such as Romantic, Natural, Classic, Dramatic or Gamine. Snap your clothes into a virtual closet and it suggests five outfits a day from them, matched to your profile 👗 Ask the AI stylist chatbot anything, or check a piece in a shop against your colours and figure. Made by AI Style by DNA S.L. in Spain for women and men; a subscription unlocks all features.
Screenshots
Screenshots from the App Store.
Who Style DNA is for
Women and men who want to know which colours, cuts and styles suit them and get outfit ideas from their own clothes.
What Style DNA does
- Seasonal colour analysis from a selfie, with your personal palette
- A body type guide and a style type profile
- Virtual closet with five daily outfit ideas from your own clothes
- An AI stylist chatbot for your styling questions
- In-store item check against your colours and figure
- Shopping picks from partner retailers, filtered by your profile
Style DNA pricing
Prices change and differ by country. Each line shows where and when we read it.
- Paid plan
$7.99 to $19.99/month
Monthly, three-month and annual subscriptions plus one-off palette guides, US App Store In-App Purchases.
“3 months subscription $19.99 Palette and Body type guide $12.99 Three months subscription $14.99 Annual subscription $39.99 Annual subscription $29.99 Monthly subscription $7.99 Advanced Color Palette $9.99 Monthly subscription $9.99 Monthly subscription $19.99 3 month subscription $24.99”
Source: apps.apple.com · checked Nov 13, 2026
Style DNA privacy: what the company says about your data
Taken from Style DNA's own published pages, with the exact passage each line rests on. This is a summary of what the company states, not an audit of what it does.
- Selling personal data
Says it does not sell personal data for money.
The policy adds that opt-in sharing with brand partners may count as a 'sale' or 'share' under California and Virginia law.
“We will not sell or rent your Personal Information for monetary gain.”
Source: styledna.ai · checked Nov 13, 2026
- Advertising
Says some data is used or shared for advertising.
“We can work with advertising partners to display advertisements when you use the Services. These ads are delivered by our advertising partners and may be targeted based on your use of the Services or your activity.”
Source: styledna.ai · checked Nov 13, 2026
- Where your data is kept
Your data is stored on the company's servers.
The policy says selfies are not stored, only the results of analysing them; clothing photos are normally kept for 24 months from last activity.
“To make sure our services run smoothly, we use third-party service providers – for example, Amazon Web Services or Google Cloud for cloud storage and data processing.”
Source: styledna.ai · checked Nov 13, 2026
- Deleting your data
You can delete your data or account from inside the app.
Deletion requests can also be sent to info@styledna.ai.
“You can exercise your Deletion right from within the App.”
Source: styledna.ai · checked Nov 13, 2026
- Company based in
Spain
AI Style by DNA, S.L., Castelldefels, Barcelona.
“STYLE DNA is based in Spain.”
Source: styledna.ai · checked Nov 13, 2026
See how every listed app answers these questions in our app privacy data, or put Style DNA side by side with another app in the app privacy checker.
HerFound added this listing from public information. Facts aren't founder-confirmed yet. We don't publish ratings of our own; a star rating shown here is Apple's, linked to the App Store. Spotted something wrong? Tell us and we'll fix it. How HerFound compiles listings.
Style DNA: common questions
The paid plan is listed at $7.99 to $19.99/month (Monthly, three-month and annual subscriptions plus one-off palette guides, US App Store In-App Purchases). Source: apps.apple.com, checked Nov 13, 2026.
Style DNA says it does not sell personal data for money. The policy adds that opt-in sharing with brand partners may count as a 'sale' or 'share' under California and Virginia law. On advertising, it says some data is used or shared for advertising. Source: styledna.ai, checked Nov 13, 2026.
Your data is stored on the company's servers. Source: styledna.ai, checked Nov 13, 2026.
You can delete your data or account from inside the app. Source: styledna.ai, checked Nov 13, 2026.
Style DNA is available on iOS and Android.
Alternatives to Style DNA
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Dressika
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Whering
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Indyx
A wardrobe and outfit planner app: catalogue your closet, plan outfits and book a stylist if you like.
Cladwell
A digital closet and AI stylist: daily outfit ideas from the clothes you already own.