Privacy

We keep data collection minimal. We measure product-level interactions (page views, searches, outbound clicks) to understand what's useful. We store a salted, one-way hash of visitor IPs for abuse control — never raw IP addresses — and we don't sell personal data.

We run two kinds of analytics. The first is our own: it uses no cookies and no visitor identifiers. For each visit it records the page viewed and a coarse label for where the visit came from (for example “search engine”, “AI assistant” or “direct”), kept in your browser tab only for the length of the visit. We also log which search and AI crawlers fetch which pages.

The second is Google Analytics, which tells us how many people visit and which pages they use. Google Analytics sets cookies in your browser. In the European Economic Area, the United Kingdom and Switzerland we run it without cookies or identifiers. Everywhere, its advertising features are switched off: we don't use it for ad targeting, and we never send it your email or anything you type into a form.

Founders who submit a product provide an email so we can contact them about their listing. Payment details for Premium Launches are handled by our payment processor; we never store raw card details.

If you sign up for the newsletter, we store your email address, the page you signed up on and whether you confirmed. We email you a confirmation link first; your address is passed to Kit, the service that sends the newsletter, only after you confirm. It is used for the newsletter and nothing else, and we do not share it with the apps we list. Every issue has an unsubscribe link, and you can ask us to delete your address at any time.

Deals: when you click "Shop the offer", we record which offer was clicked, when, and the kind of site you came from (for example a search engine). We do not record your IP address or browser for these clicks. A small cookie (no personal data, kept 24 hours) stops repeat clicks on the same offer or app from being counted twice, because offers and apps show how many times they were clicked this week. Brands that submit an offer give an email address so we can reply about that offer; it is used for nothing else and is deleted within 90 days of the offer ending. Brand logos on deals pages are loaded from Google's favicon service, so your browser contacts Google to show them. If an offer is marked as an affiliate link, the network that runs the link may set its own cookies on the brand's site to record the referral.

This is a plain-language summary for the MVP and will be expanded into a full policy before general availability.