What to Expect
A pregnancy and baby tracker: week-by-week guidance, logging tools and community groups
4.9· 381,112 ratings on the App StoreQuick facts
- Free version
- May sell your data
- Some data used for ads
- Delete your data on request
From What to Expect's own pages, checked . See the sources
What is What to Expect?
What to Expect keeps you company from trying to conceive through pregnancy and your baby's first years 🤰 Follow your baby's development week by week with size comparisons, videos and daily tips, and log symptoms, weight, appointments and kick counts in your journal. After birth, track feedings, diapers, sleep and tummy time, with month-by-month guides into the toddler stage 👶 Birth-month groups connect you with parents due when you are. It comes from the brand behind the What to Expect books, and its articles are reviewed by a medical review board.
Screenshots
Screenshots from the App Store.
Who What to Expect is for
People who are trying to conceive, pregnant, or parenting a baby or toddler.
What What to Expect does
- Week-by-week pregnancy tracker from your due date, with size comparisons, videos and daily tips
- My Journal for symptoms, weight, medications, appointments and kick counts
- Baby tracker for feedings, diaper changes, sleep and tummy time
- Month-by-month guides for the first year and the toddler stage
- Community groups, including birth-month groups by due date
- Registry checklist and registry builder
- Ovulation, due date and pregnancy weight gain calculators
- Articles reviewed by a medical review board
What to Expect pricing
Prices change and differ by country. Each line shows where and when we read it.
- Free version
There is a free version.
US App Store listing, where the price is shown as Free.
“Our free app features daily pregnancy tracking and tips, a newborn and baby log, expert articles to support every stage, and connection with other parents in our Community.”
Source: apps.apple.com · checked Nov 12, 2026
What to Expect privacy: what the company says about your data
Taken from What to Expect's own published pages, with the exact passage each line rests on. This is a summary of what the company states, not an audit of what it does.
- Selling personal data
Says it may sell personal data.
Refers to Online Data passed to advertisers. The policy also describes a right to opt out of the sale of personal information.
“We may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests, and who agree to maintain the confidentiality of this information.”
Source: whattoexpect.com · checked Nov 12, 2026
- Advertising
Says some data is used or shared for advertising.
The policy covers interest-based advertising on the services and on other websites.
“Everyday Health and/or certain third parties may collect information about you for online behavioral advertising purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels.”
Source: whattoexpect.com · checked Nov 12, 2026
- Deleting your data
You can ask the company to delete your data.
Requests can be made through the account, a request portal or by email.
“You may access, correct, or request deletion of your personal information by logging into your account, contacting us through our DSAR Portal, or emailing us at privacy_whattoexpect@everydayhealth.com, regardless of your citizenship or location.”
Source: whattoexpect.com · checked Nov 12, 2026
- Company based in
United States
Everyday Health, Inc.; its company site lists world headquarters in New York City.
“New York City World Headquarters 360 Park Avenue South, 17th Floor New York, NY 10010”
Source: everydayhealthgroup.com · checked Nov 12, 2026
See how every listed app answers these questions in our app privacy data, or put What to Expect side by side with another app in the app privacy checker.
Devices
- Apple Watch
Has an Apple Watch app.
Listed under Compatibility on the US App Store.
“Apple Watch Requires watchOS 11.0 or later.”
Source: apps.apple.com · checked Nov 12, 2026
HerFound added this listing from public information. Facts aren't founder-confirmed yet. We don't publish ratings of our own; a star rating shown here is Apple's, linked to the App Store. Spotted something wrong? Tell us and we'll fix it. How HerFound compiles listings.
What to Expect: common questions
There is a free version. Source: apps.apple.com, checked Nov 12, 2026.
What to Expect says it may sell personal data. Refers to Online Data passed to advertisers. The policy also describes a right to opt out of the sale of personal information. On advertising, it says some data is used or shared for advertising. Source: whattoexpect.com, checked Nov 12, 2026.
You can ask the company to delete your data. Source: whattoexpect.com, checked Nov 12, 2026.
What to Expect is available on iOS, Android and Web. It also has an Apple Watch app.
Alternatives to What to Expect
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BabyCenter
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The Bump
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