Inito vs Mira: how do they compare?

Inito and Mira are both listed on HerFound, and both carry facts sourced from their own pages. Inito: says it does not sell personal data for money; Mira: says it does not sell personal data. Last checked Nov 12, 2026.

Updated . We don't pick a winner or publish ratings. This sets out what each company says, side by side.

Side by side

 Inito logoInitoMira logoMira
What it isA fertility monitor and app: measures four hormones at home to find your fertile window and confirm ovulation.A fertility tracker: reads your hormones with the Mira monitor to find your fertile window and confirm ovulation.
Price modelPaidFree
PlatformsiOS, AndroidiOS, Android
Free version—There is a free version.
Paid plan$119—
Selling personal dataSays it does not sell personal data for money.Says it does not sell personal data.
AdvertisingSays some data is used or shared for advertising.Says some data is used or shared for advertising.
AccountYou need an account to use it.—
Where your data is kept—Your data is stored on the company's servers.
Deleting your dataYou can ask the company to delete your data.You can delete your data or account from inside the app.

Sources: each app's own privacy policy, help pages and US App Store listing. Open either app to read the exact passage behind each line and the date we checked it. “—” means we have not sourced that fact yet. This is what each company states, not an audit of what it does.

What Inito does

People trying to conceive who want hormone-level data on their fertile window and ovulation, including those with irregular cycles, PCOS or trying after 35.

  • 🧪 One urine strip measures estrogen, LH, PdG and FSH
  • 📱 Results on your phone in about ten minutes
  • 🌸 Up to six fertile days identified each cycle
  • ✅ Shows whether ovulation occurred, using your PdG levels
  • 📈 Hormone trend charts and an exportable cycle report for your doctor
  • 📝 Log symptoms, sex, medications and pregnancy tests
  • ⏰ Reminders timed to your cycle

What Mira does

People tracking reproductive hormones at home, including those trying to conceive, those with PCOS or irregular cycles, and those in perimenopause.

  • 🔬 Syncs LH, E3G, PdG and FSH readings from the Mira Hormone Monitor
  • 📈 Hormone curve charts and cycle analysis
  • 🌱 Fertile window prediction and ovulation confirmation
  • 🔢 A daily fertility score from 1 to 10
  • 🎯 Goals for conceiving, hormonal imbalance, perimenopause or cycle tracking
  • 🤝 Partner mode and reports you can share with your doctor
  • 📝 Log cycles and symptoms even without the monitor

Inito vs Mira: common questions

Inito says it does not sell personal data for money. Mira says it does not sell personal data. This is what each company states in its own policy, not an audit.