# Style DNA: An AI stylist and colour analysis app: your colours, body type and daily outfits from your closet

Canonical page: https://herfound.com/apps/style-dna

Compiled by HerFound from public sources; facts aren't founder-confirmed yet.

## About

Style DNA builds your style profile from one selfie 💄 You get a seasonal colour type from a 12-season system with your own palette, a body type guide and a style type such as Romantic, Natural, Classic, Dramatic or Gamine. Snap your clothes into a virtual closet and it suggests five outfits a day from them, matched to your profile 👗 Ask the AI stylist chatbot anything, or check a piece in a shop against your colours and figure. Made by AI Style by DNA S.L. in Spain for women and men; a subscription unlocks all features.

## Who Style DNA is for

Women and men who want to know which colours, cuts and styles suit them and get outfit ideas from their own clothes.

Tags: Wardrobe and outfits

## Features

- 🎨 Seasonal colour analysis from a selfie, with your personal palette
- 🪞 A body type guide and a style type profile
- 👗 Virtual closet with five daily outfit ideas from your own clothes
- 💬 An AI stylist chatbot for your styling questions
- 🛍️ In-store item check against your colours and figure
- 🏷️ Shopping picks from partner retailers, filtered by your profile

## Details

- Category: Beauty & Style
- Platforms: iOS, Android
- Pricing: Freemium
- Availability: Available
- Based in: Spain
- App Store rating (Apple's, not HerFound's): 4.3 from 7,549 ratings, checked 2026-11-14

## Maker

- AI Style by DNA S.L.: https://styledna.ai

## Quick facts

From Style DNA's own published pages. These summarise what the company states, not an audit of what the app does.

- **Paid plan:** $7.99 to $19.99/month (Monthly, three-month and annual subscriptions plus one-off palette guides, US App Store In-App Purchases).
  - Quote: "3 months subscription $19.99 Palette and Body type guide $12.99 Three months subscription $14.99 Annual subscription $39.99 Annual subscription $29.99 Monthly subscription $7.99 Advanced Color Palette $9.99 Monthly subscription $9.99 Monthly subscription $19.99 3 month subscription $24.99"
  - Source: https://apps.apple.com/us/app/style-dna-ai-stylist-closet/id1358319821 (checked 2026-11-13)
- **Selling personal data:** Says it does not sell personal data for money (The policy adds that opt-in sharing with brand partners may count as a 'sale' or 'share' under California and Virginia law).
  - Quote: "We will not sell or rent your Personal Information for monetary gain."
  - Source: https://styledna.ai/privacy-policy (checked 2026-11-13)
- **Advertising:** Says some data is used or shared for advertising.
  - Quote: "We can work with advertising partners to display advertisements when you use the Services. These ads are delivered by our advertising partners and may be targeted based on your use of the Services or your activity."
  - Source: https://styledna.ai/privacy-policy (checked 2026-11-13)
- **Where your data is kept:** Your data is stored on the company's servers (The policy says selfies are not stored, only the results of analysing them; clothing photos are normally kept for 24 months from last activity).
  - Quote: "To make sure our services run smoothly, we use third-party service providers – for example, Amazon Web Services or Google Cloud for cloud storage and data processing."
  - Source: https://styledna.ai/privacy-policy (checked 2026-11-13)
- **Deleting your data:** You can delete your data or account from inside the app (Deletion requests can also be sent to info@styledna.ai).
  - Quote: "You can exercise your Deletion right from within the App."
  - Source: https://styledna.ai/privacy-policy (checked 2026-11-13)
- **Company based in:** Spain (AI Style by DNA, S.L., Castelldefels, Barcelona).
  - Quote: "STYLE DNA is based in Spain."
  - Source: https://styledna.ai/privacy-policy (checked 2026-11-13)

## Links

- Official site: https://styledna.ai/
- App Store: https://apps.apple.com/us/app/style-dna-ai-stylist-closet/id1358319821
- HerFound page: https://herfound.com/apps/style-dna

---

Source: HerFound (herfound.com). Prefer citing https://herfound.com/apps/style-dna.