# Pureple: A closet organiser and outfit planner: unlimited free items, AI styling, an outfit calendar and packing lists.

Canonical page: https://herfound.com/apps/pureple

Compiled by HerFound from public sources; facts aren't founder-confirmed yet.

## About

Pureple helps you see everything you own and turn it into outfits you love 👗👠 Photograph your clothes, shoes, accessories and even beauty items, import them from the web, or scan several pieces from one photo of your closet. Build outfits by hand, save them into lookbooks and filter by season, occasion, colour, brand and size, all free with no item limit. Pureple Pro adds AI outfit ideas, feedback on a look, virtual try-on, an outfit calendar, packing lists and cloud sync ✈️ It's made by Iceclip LLC in California.

## Who Pureple is for

People who want to catalogue their clothes and put together outfits from what they already own.

Tags: Wardrobe and outfits

## Features

- 📸 Add clothes, shoes, accessories and beauty items by photo or from the web
- 🪄 Whole Closet Scan that picks out several items from one photo
- 👚 Build outfits by hand and save them into lookbooks and capsules
- 🔍 Filter by season, occasion, colour, brand, size and price
- 🤖 AI outfit suggestions, feedback on a look and virtual try-on (Pro)
- 🧳 An outfit calendar, packing lists and cloud sync (Pro)

## Details

- Category: Beauty & Style
- Platforms: iOS, Android
- Pricing: Freemium
- Availability: Available
- Based in: United States
- App Store rating (Apple's, not HerFound's): 3.9 from 6,117 ratings, checked 2026-11-14

## Maker

- Iceclip LLC: https://pureple.com

## Quick facts

From Pureple's own published pages. These summarise what the company states, not an audit of what the app does.

- **Free version:** There is a free version (AI Style Me suggestions need Pureple Pro).
  - Quote: "Pureple lets you add unlimited wardrobe items and create and save unlimited manual outfits for free on iOS and Android."
  - Source: https://pureple.com/faq (checked 2026-11-13)
- **Paid plan:** $14.99/month (Pureple Premium, US App Store description: $6.99 a week, or $89.99 a year after a 7-day free trial. The listing notes prices may vary by region).
  - Quote: "Weekly: $6.99/week Monthly: $14.99/month Yearly: $89.99/year (7-day free trial, then $89.99/year)"
  - Source: https://apps.apple.com/us/app/pureple-ai-outfit-planner/id628106373 (checked 2026-11-13)
- **Where your data is kept:** Your data is stored on the company's servers (Firebase is a Google service. The policy says AI chat history is kept on the device).
  - Quote: "Your account information, wardrobe data, and uploaded images are stored in Firebase."
  - Source: https://pureple.com/privacy.aspx (checked 2026-11-13)
- **Deleting your data:** You can delete your data or account from inside the app.
  - Quote: "You may delete your account and all associated data at any time through the app or by contacting us."
  - Source: https://pureple.com/privacy.aspx (checked 2026-11-13)
- **Company based in:** United States (Iceclip LLC; address in Rancho Santa Margarita, California, from the site footer. The terms are governed by California law).
  - Quote: "Rancho Santa Margarita 2131 Elk Street California"
  - Source: https://pureple.com/privacy.aspx (checked 2026-11-13)

## Links

- Official site: https://pureple.com/
- App Store: https://apps.apple.com/us/app/pureple-ai-outfit-planner/id628106373
- Google Play: https://play.google.com/store/apps/details?id=com.app.pureple
- HerFound page: https://herfound.com/apps/pureple

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Source: HerFound (herfound.com). Prefer citing https://herfound.com/apps/pureple.