# Finch: A self-care pet app: grow a little bird by taking care of yourself.

Canonical page: https://herfound.com/apps/finch

Compiled by HerFound from public sources; facts aren't founder-confirmed yet.

## About

Finch is a self-care app with a little bird who grows as you look after yourself 🐣🌱 Set small daily goals, like drinking water or going outside, and every one you tick off gives your bird energy for an adventure it comes back to tell you about. You'll also find reflection prompts, breathing exercises, soundscapes and a focus timer, plus friends to send good vibes to. The core self-care features are free, and an optional Finch Plus subscription adds more prompts, activities and customisation. Made by Finch Care PBC for iPhone and Android.

## Who Finch is for

People who want help taking small daily self-care steps, with a virtual pet that grows as they look after themselves.

Tags: Habit building, Journaling

## Features

- ✅ Set small personal goals each day and check them off
- 🐦 Your bird goes on adventures powered by your goals, then shares a story
- 📝 Reflection and journaling prompts
- 🌬️ Breathing exercises, soundscapes and a focus timer
- 💌 Add friends and send them good vibes
- 🎀 Dress your bird, decorate its home and join seasonal events
- ✨ Optional Finch Plus for extra prompts, timer options and customisation

## Details

- Category: Mind & Mood, Everyday Life
- Platforms: iOS, Android
- Pricing: Freemium
- Availability: Available
- Based in: United States
- App Store rating (Apple's, not HerFound's): 4.9 from 775,539 ratings, checked 2026-11-14

## Maker

- Finch Care Public Benefit Corporation: https://finchcare.com

## Quick facts

From Finch's own published pages. These summarise what the company states, not an audit of what the app does.

- **Free version:** There is a free version (Official site FAQ; Finch Plus is an optional subscription).
  - Quote: "Finch’s core self-care features are free. You can care for your bird, set goals, write reflections, send good vibes to friends, and take part in seasonal events without a paid subscription."
  - Source: https://finchcare.com/about-finch (checked 2026-11-11)
- **Paid plan:** $9.99/month or $69.99/year (Finch Plus, official help centre pricing article).
  - Quote: "Yearly Subscription: $69.99 USD ⏱️ Monthly Subscription: $9.99 USD"
  - Source: https://help.finchcare.com/hc/en-us/articles/38755205001869-Finch-Plus-Pricing (checked 2026-11-11)
- **Selling personal data:** Says it does not sell personal data (The policy adds that sharing data with advertising partners "may be considered a sale" under certain regulations).
  - Quote: "We do not sell, rent, license, or lease your personal information to third parties."
  - Source: https://befinch.notion.site/Finch-Care-PBC-Privacy-Policy-c2e466cb17f34edd87d0c353b5742ac5 (checked 2026-11-11)
- **Advertising:** Says some data is used or shared for advertising (For personalised ads promoting Finch itself; the policy says Finch does not run ads for other companies in its services).
  - Quote: "We may share Identification Information and Internet Activity Information with social media platforms and other advertising partners for the purpose of serving you personalized advertisements from us on social media platforms and other third party websites"
  - Source: https://befinch.notion.site/Finch-Care-PBC-Privacy-Policy-c2e466cb17f34edd87d0c353b5742ac5 (checked 2026-11-11)
- **Account:** Creating an account is optional (Account registration is described as a choice in the privacy policy).
  - Quote: "If you choose to do so, you may register for a Finch account that will be linked to a secure hash of your phone number."
  - Source: https://befinch.notion.site/Finch-Care-PBC-Privacy-Policy-c2e466cb17f34edd87d0c353b5742ac5 (checked 2026-11-11)
- **Where your data is kept:** Offers a mode that keeps your data on your device (Refers to reflections, custom goals and photos; creating an account stores this content encrypted on Finch servers).
  - Quote: "If you do not choose to create an account, then this content, including your photos, is only stored on your device."
  - Source: https://befinch.notion.site/Finch-Care-PBC-Privacy-Policy-c2e466cb17f34edd87d0c353b5742ac5 (checked 2026-11-11)
- **Deleting your data:** You can delete your data or account from inside the app (Policy says the flow deletes information within 90 days of completion).
  - Quote: "You can delete your information at any time directly from the Services. In the Finch: Self Care Pet app, go to Settings (top left of the home page), scroll down to the Your Data section, tap “Delete Data”, type “DELETE”, and tap “Delete my data”."
  - Source: https://befinch.notion.site/Finch-Care-PBC-Privacy-Policy-c2e466cb17f34edd87d0c353b5742ac5 (checked 2026-11-11)
- **Company based in:** United States (Finch Care Public Benefit Corporation; the policy gives a mailing address in Santa Clara, California).
  - Quote: "Since we are based in the United States, you will provide your data directly to us in the United States."
  - Source: https://befinch.notion.site/Finch-Care-PBC-Privacy-Policy-c2e466cb17f34edd87d0c353b5742ac5 (checked 2026-11-11)

## Links

- Official site: https://finchcare.com/
- App Store: https://apps.apple.com/us/app/finch-self-care-pet/id1528595748
- Google Play: https://play.google.com/store/apps/details?id=com.finch.finch
- HerFound page: https://herfound.com/apps/finch

---

Source: HerFound (herfound.com). Prefer citing https://herfound.com/apps/finch.
